Overview

                              At Smart Appliances Trading Company, we don't just distribute appliances—we deliver comfort, innovation, and lasting value into the heart of every home.Founded in 2013, and headquartered in Al Khobar, Eastern Province, we have grown to become one of Saudi Arabia’s leading distributors of global home appliance brands. As the exclusive distributor for renowned names like Impex, Delici, G-Ten, and IX-Pro, we proudly offer a carefully curated portfolio of over 500 SKUs, ranging from large and small domestic appliances to high-performance kitchen essentials.With a vast distribution network covering every region of the Kingdom and trusted partnerships with top-tier retailers like Lulu, Othaim, Nesto, Carrefour, Panda, Amazon, Noon and Trendyol, we ensure our products are available wherever consumers need them most.

                              Our operational footprint includes strategic warehousing hubs in Riyadh, Jeddah, and Dammam enabling seamless logistics and fast delivery.Smart Appliances is powered by a team of seasoned professionals and guided by the vision of our founder, Mr. Turki Aloni, whose leadership continues to shape our legacy of excellence.We are more than a trading company—we are a bridge between global quality and local trust. With a steadfast commitment to customer satisfaction, ethical business practices, and operational excellence, Smart Appliances Trading Company is proud to play a role in enhancing lives and homes across the Kingdom of Saudi Arabia.

What We Believe

What Sets Us Apart

  • Exclusive distribution rights for top-tier global brands.
  • Customer-first approach ensuring tailored support to B2B and B2C clients.
  • Diverse product portfolio catering to all lifestyle and household needs.
  • Strategic leadership and agile operations, making us a partner of choice in retail and wholesale.

Message

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Dear Valued Partners, Customers, and Visitors,

It is with immense pride and gratitude that I welcome you to Smart Appliances Trading Company. When we embarked on this journey in 2013, our vision was clear — to bridge global innovation with Saudi homes, offering quality appliances that improve everyday life. Today, as the exclusive distributor of international brands like Impex, Delici, G-Ten, and IX-Pro, we stand as a trusted name in the Kingdom, driven by a relentless commitment to excellence, reliability, and customer satisfaction.

Our growth from a modest operation to a nationwide distributor with over 500 SKUs and a robust presence in every region of Saudi Arabia is a testament to our team's dedication and the trust our partners have placed in us. Impex, our flagship brand, continues to fuel more than 95% of our business, reflecting the strength of our brand partnerships and the loyalty of our customers.

As we look to the future, we remain committed to innovation, ethical practices, and contributing to the economic vision of the Kingdom. Our focus will always be on delivering world-class products, strengthening relationships, and creating sustainable value for our stakeholders. Thank you for being a part of our journey. We invite you to grow with us as we continue to evolve and inspire.

Warm regards,
Turki Aloni
Founder
Smart Appliances Trading Company

Our Mission

To bring value and innovation to every household in Saudi Arabia through a curated selection of high-quality appliances that enrich modern living.

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Our Vision

To be the most trusted name in home appliances distribution in the GCC, providing global brands with deep local market reach and consumer insights.

Core Values

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Integrity & Trustworthy
A consistent practice of being honest and credible; having a positive intent, and showing uncompromising adherence to strong moral and ethical principles and values.
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Win-Win Orientation
A win-win orientation is a careful exploration of both your own position, and that of your opposite number, in order to find a mutually acceptable outcome that gives you both as much of what you want as possible. If you both walk away happy with what you've gained from the deal, then that's a win-win.
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Consistency
Consistency is the quality of performing in a similar way, or of always happening in a similar way. Consistent employees are dependable and predictable, comforting to managers and colleagues and customers alike.
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Excellence
Excellence is not only a value; it is a discipline and a means for making the world a better place at Smart Appliances. We deliver quality products and services of unmatched value, constantly raising the bar on our performance
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Innovation
Turning an idea into a solution that adds value from a customer’s perspective. The application of ideas that are novel and useful. Creativity, the ability to generate novel and useful ideas, is the seed of innovation but unless it’s applied and scaled it’s still just an idea
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Team Spirit
The willingness and desire to work together and support or help each other as part of team. If everyone is moving forward together, then success takes care of itself.
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