Major consumer durables brand Impex has partnered with Whale TV —  the leading independent TV OS maker — to become the first brand in the Middle East to launch QLED TV models running the Whale OS 10 operating system.

With Whale TV, Impex customers get a more personalised viewing experience, with a unique home screen for each member of the household. Whale TV helps users to easily find their favourite entertainment, whether it’s streamed online, broadcast on TV, or played through a connected device. Consumers can download loads of streaming apps from the Whale TV app store, including Netflix, Prime Video, Disney+ and YouTube. They can also enjoy thousands of hours of free TV on the Free TV section and on Whale TV+. Whale TV’s voice assistant, Whale AI Voice, is powered by ChatGPT, enabling users to interact with their TV in a more natural, conversational way.

“Whale TV offers a more personal TV experience, where each member of the household has its own home screen and personalized recommendations. We see it as our task to help you navigate to the entertainment you love as quickly as possible, through helpful discovery features. We look forward to launching these new TV models with Impex to delight consumers,” said Raymond Chung, COO at Whale TV

Impex is the first TV brand to launch Whale OS 10 in India and the Middle East. The first models will be available in 32" (HD), 43" (4K, FHD), 55" and 65" (4K) with prices ranging from SAR 749 to SAR 1599.

“The Impex QLED Whale TV will hold a special space in the smart TV segment in GCC. This will be our affordable TV with latest features including the AI recommendations and voice assistance powered by ChatGPT. Whale TV offers a smarter and more personalised viewing experience for users. We are happy that we are able to make the latest technologies in TV watching more accessible to everyone through our partnership with Whale TV,” says  Vinod Ganesan - VP, Product & Strategy, Middle East.

What makes the Impex Whale TV models stand out is the incredible value they offer. Consumers will get all the advanced features—QLED picture quality, Dolby Audio, ALLM, HDR10 and versatile HDMI connectivity—at an affordable price point.

Officials say that the Impex Whale TV delivers ultra-smooth gaming performance and has a decent response time for action-packed content. Its Dolby Audio technology produces immersive surround sound and powerful bass, effectively transforming the TV into a mini home theater, the company officials say. They added  that with HDR10 support, consumers can enjoy enhanced contrast and more vibrant colors and see subtle details in both bright and dark scenes alike.