Major consumer durables brand Impex  has partnered with Whale TV — a leading smart device operating system developed by the Whale Ecosystem — to become the first brand to launch QLED TV powered by the Whale processor in the Middle East.

The association also marks the entry of Singaporean brand Whale TV to the Middle East. The new operating system offers top end features including artificial intelligence  in an  affordable pricing region.

With the Whale OS, Impex consumers can enjoy a more personalised viewing through user profiles and AI-powered recommendations. Whale TV helps users to easily find their preferred entertainment, whether it’s streamed online, broadcast on TV, or played through a connected device. Whale TV’s voice assistant is powered by ChatGPT and LLM, enabling users to interact with their TV in a more natural, conversational way.

The company, which is the first firm to launch Whale OS in India and the Middle East, plans to bring out the TV in five screen sizes — 32" (HD), 43" (4K, FHD), 55" and 65" (4K).

“The Impex QLED Whale TV will hold a special space in the smart TV segment in GCC. This will be our affordable TV with latest features including the AI recommendations and voice assistance powered by ChatGPT. Whale TV offers smarter and more personalised viewing experience for viewers. We are happy that we are able to make the latest technologies in TV watching more accessible to everyone through our partnership with Whale OS,” says Vinod Ganesan - VP, Product & Strategy, ME

What makes the Impex Whale TV stand out is the value it offers. Consumers will get all the advanced features—QLED picture quality, Dolby Audio, ALLM, HDR10 and versatile HDMI connectivity—at an affordable price point.

Officials say that the Impex Whale TV delivers ultra-smooth gaming performance and has a decent response time for action-packed content. Its Dolby Audio technology produces immersive surround sound and powerful bass, effectively transforming the TV into a mini home theater, the company officials say. They added  that with HDR10 support, consumer can enjoy enhanced contrast and more vibrant colors and see subtle details in both bright and dark scenes alike.